Native Advertising Advantage HC Mike Smith Digital Marketing McGraw Hill 2017

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Hardcover
by Mike Smith (Author)

An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition

One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.

The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy―and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “churc

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